Clipper: Image kampagner
Shipping firmaer viser normalt enten skibe, skibe eller flere skibe i deres kampagner... For denne kunde ønskede jeg at vise noget andet for en gangs skyld. Så, for at reflektere en mere moderne måde at tænke på, brugte jeg anderledes og rene billeder af vand til deres interne kampagne. Til ”Cargo” Kampagnen valgte jeg at bruge ekstreme close-ups af de ting som de sejler med - for at vise at de tager sig godt af ethvert element som de transporterer. Jeg gav ydermere det hele nye grafiske rammer - baseret på store billeder og så lidt tekst som muligt. Medier: Intern Kampagne: Look-book og plakater. Cargo Kampagne: Brochurer. Corporate Kampagne: Brochurer.
Clipper: Image Campaigns
Shipping companies usually show either ships, ships or ships. For this client, I wanted to show something else for a change. So to reflect their modern thinking with a more modern approach to their corporate brand. I used unusual and pure water shots for their internal campaign to achieve this I also used close-ups of their cargo to signal the care they take in shipping and a more graphic and dynamic approach to their corporate brand personality. Media: Internal Campaign: Lookbook and posters, Cargo Campaign: Brochure, Corporate Campaign: Brochure.